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A science-backed method to maximize creative potential in anysphere of life With the prevalence of computer technology and outsourcing, newjobs and fulfilling lives will rely heavily on creativity andinnovation. Keith Sawyer draws from his expansive research of thecreative journey, exceptional creators, creative abilities, andworld-changing innovations to create an accessible, eight-stepprogram to increasing anyone's creative potential. Sawyer revealsthe surprising secrets of highly creative people (such as learningto ask better questions when faced with a problem), demonstrateshow to come up with better ideas, and explains how to carry thoseideas to fruition most effectively. This science-backed, step-by step method can maximize ourcreative potential in any sphere of life. * Offers a proven method for developing new ideas and creativeproblem-solving no matter what your profession * Includes an eight-step method, 30 practices, and more than 100techniques that can be launched at any point in a creativejourney * Psychologist, jazz pianist, and author Keith Sawyer studiedwith world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies andideas for anyone who wants to tap into their creative power.
- Sales Rank: #10151775 in Books
- Published on: 2013-04-12
- Binding: Hardcover
Most helpful customer reviews
29 of 31 people found the following review helpful.
fun-to-read research-backed 8 steps to greater creativity
By BusyMom
This fascinating book not only claims that we all have what it takes to be creative people but also gives a research-backed, step-by-step process to make this claim a reality. The format is very user-friendly, with lists and personal assessments, inspiring quotes, and intriguing tales and current research supporting Keith Sawyer's eight steps to greater creativity. An impressive blend of the scientist and the artful storyteller, Sawyer makes it fun to learn how to solve every-day and entrenched problems with fresh insights. This is not a linear process but one which "zig zags" along.
Be warned, Sawyer is very clear that creativity is not the result of one sudden inspiration that we can quickly acquire by some new form of free thinking nor is it a magic potion to be pulled out when stumped with a difficult problem...rather it is the result of specific daily practices combined with hard work. The exciting news is that once we make these eight steps part of our modus operandi, we will grow accustomed to little bursts of insight and creativity permeating all of our projects and efforts. Whether we are business people, church volunteers, school principals, stay-at-home moms, or artists, this easy-to-read book can lead us to become truly creative people!
32 of 36 people found the following review helpful.
Still Using the Advice
By Jeannette
I read this book in manuscript form, and found it more helpful than any creativity book I'd ever tried to parse. Most are either full of air and zing, no substance, or ponderously technical, or preachy and unhelpful.This one's smart and solid and inspiring. I've been using Keith Sawyer's insights ever since, with flashes of gratitude every time they pay off. He's right: Creativity takes hard work. But he's managed to make the work understandable, doable, and fun. And now it no longer feels like work.
15 of 16 people found the following review helpful.
Creating Creativity
By Bob Mankoff
Full disclosure: I know Keith Sawyer and have worked with him. I'm, Bob Mankoff, the cartoon editor of The New Yorker. I've always been interested in the creative process especially as it relates to humor and the creation of cartoons. By the way, if you want to read all my reviews on Amazon, you can stop right here. This is the only one so far.
Anyway, I read a previous book by Keith "Group Genius" and was very impressed about the research he brought to bear on the general process of creativity and wondered if he was interested in looking into as it applied to humor creation. Long story short it did. As he wrote
"I found that there's a pattern to their creativity--and this pattern provides a window onto how all creativity works for scientists and inventors and for The New Yorker caption contest as well."
His new book "Zig Zag: The Surprising Path to Greater Creativity", wasn't surprising to me because of my past work with Keith, but will be revelation to people who think creativity is some God given gift, or if you're an atheist, some genetic given gift. Reading this book will tell you it's the gift you can give yourself. First by buying the book, and then, by not just reading it, but by applying it's principals and doing it's assignments. Then, after you've given yourself the gift of creativity you can pass it on by re-gifting this book to someone who's still waiting for the light bulbs to go off in his or her own head.
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